Course Language:
İngilizce
Courses given by:
Course Objectives:
Covers the principles, process, purpose, and strategies for an e-business. Provides a broad introduction to e-business technologies.
Course Content:
E-business plan, strategy development, electronic payment systems, marketing and consumer behavior in internet are the main topics.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods:
A: Testing, B:Presentation, C: Homework, D: Project, E: Laboratory
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| Apply the knowledge of different e-business and e-commerce concepts | 2 | 1,2,3 | A |
| Comparing the business models in e-commerce | 2 | 1,12 | A,C |
| Have an understanding of main technologies behind electronic systems and how they interact | 1,3,4 | 1,2,3 | A,C |
| Connecting the e-commerce activity with electronic payment systems | 1,7 | 1,2,3 | A,C |
| Appreciate the ethical and human side of e-business | 10 | 1,2,3 | A |
| Applying tools to integrate supply chain management and e-business | 2,4 | 1,3 | A,C |
| Analyzing the methods and practices used in e-commerce security | 1,9 | 1,2,3 | A |
| Understing of new and emerging e-business Technologies. | 5,6,8 | 1,3,12 | A,C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | INTRODUCTION, HISTORY OF E-COMMERCE | |
| 2 | STRATEGIES AND BUSINESS MODELS FOR E-COMMERCE | |
| 3 | E-BUSİNESS RETAİL AND SERVICES SECTOR | |
| 4 | E-BUSINESS MARKETING CONCEPTS | |
| 5 | CONSUMER BEHAVIOR IN E-BUSINESS | |
| 6 | E-BUSINESS MARKET RESEARCH | |
| 7 | MIDTERM EXAM | |
| 8 | E-BUSİNESS ETHİCAL AND SOCİAL SIDE | |
| 9 | E-BUSINESS PAYMENT SYSTEMS | |
| 10 | E-BUSINESS SECURITY | |
| 11 | MOBILE COMMERCE | |
| 12 | B2B E-BUSINESS | |
| 13 | SOCIAL MEDIA & E-BUSINESS | |
| 14 | E-BUSINESS ACTIVITY IN TURKEY | |
| 15 | Final | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook | E-COMMERCE: BUSINESS, TECHNOLOGY, SOCIETY, (2009), K. C. Laudon, C. G. Traver, 5th ed., Pearson |
| Additional Resources | http://www.businessinsider.com/sai, http://www.ecommercetimes.com/ |
Material Sharing
| MATERIAL SHARING | |
| Documents | |
| Assignments | Class projects (start-up business) from previous semesters |
| Exams | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 50 |
| Quizzes | - | 0 |
| Class Project | 1 | 50 |
| Total | 100 | |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 40 | |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 60 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Information Systems graduates have the knowledge and the skills to design and develop the complete systems for multi-media visual user interface. | X | |||||
| 2 | Information Systems graduates have advanced the knowledge and skills to design, develop and install the application systems for multi-media. | X | |||||
| 3 | Information Systems graduates have the knowledge and the skills to design, develop and apply algorithms and data structures to solve the basic problems of information processing, within the framework of discrete mathematics. | X | |||||
| 4 | Information Systems graduates have the knowledge and the skills to design and develop computer applications, based on user specified requirements, using modern structured development tools and install them on various hardware platforms and deploy their usage. | X | |||||
| 5 | Information Systems graduates have the knowledge and the skills to design and develop computer applications, based on user specified requirements, using modern object-oriented development tools and install them on various hardware platforms and deploy their usage. | X | |||||
| 6 | Information Systems graduates know the logic of computer operating systems, the basic set of system commands, how to control access to system resources by users of different departments and how to monitor the running of jobs in the system. | X | |||||
| 7 | Information Systems graduates have the knowledge and the skills to design and develop data models serving different requirements, database applications that would access and process data using various types of software, including queries, reports and business applications. | X | |||||
| 8 | Information Systems graduates have the knowledge and the skills to design and develop business applications that would provide data access, modification and processing for data kept in enterprise database systems. | X | |||||
| 9 | Information Systems graduates have the knowledge about computer networks, and have the skills to design, develop and monitor computer networks, how to configure them and how to maintain their performance. | X | |||||
| 10 | Information Systems graduates have the knowledge and the skills to design and develop visual user interfaces for the web, web-based applications for n-tier client/server configurations, how to deploy them in enterprises. | X | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 16x Total course hours) | 15 | 3 | 45 |
| Hours for off-the-classroom study (Pre-study, practice) | 15 | 3 | 45 |
| Mid-terms | 1 | 2 | 2 |
| Study for midterm exam | 1 | 8 | 8 |
| Class Project | 1 | 30 | 30 |
| Final examination (study) | 1 | 15 | 15 |
| Total Work Load | 145 | ||
| Total Work Load / 25 (h) | 5.8 | ||
| ECTS Credit of the Course | 6 | ||
None