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Course Code: 
ATH 417
Course Period: 
Autumn
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 
This course will give the importance of entrepreneurial business as a major force in economic community.
Course Content: 

Attempt to make the students understand how to be effective entrepreneurs in the real world.

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Simulation, 5: Case Study
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework, D: Project, E: Laboratory

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

  1. Knowledge of the origins of tourism and the cultural conditions within which it was evolved

1,2,3,6

1,2,3

A

  1. Understanding of the characteristics of the interactions between culture and tourism

2,3,7

1,2,3

A

  1. Understanding the situation of tourism within various cultural contexts and environments

7,11,12

1,2,3

A

  1. Ability to discuss tourism as a cultural phenomenon, to critically compare different approaches to it

3,5,6,10

1,2,3

A

  1. Informed understanding of the ongoing process of examining tourism within culture and touristic narratives from different perspectives

11,12

1,2,3

A

 
 

Course Flow

Week

Topics

Study Materials

1

Introduction to entrepreneurship; definition and characteristics

 

2

Entrepreneurial environment

 

3

Planning, beginning considerations

 

4

Building the business plan; the feasibility study

 

5

Marketing plan

 

6

Marketing plan

 

7

Midterm exam, introduction to financial planning

 

8

Financial plan; financial reports, budgeting and cash flow

 

9

Budgeting: determining revenues

 

10

Budgeting: determining costs and expenses

 

11

Finalizing the business plan

 

12

Managing people: Human Resources Management

 

13

Project Presentation

 

14

Project Presentation and conclusion

 

15

Final Exam

 

 
 

Recommended Sources

Textbook

 

Additional Resources

 

 
 

Material Sharing

Documents

 Handouts, Slides

Assignments

 Presentation

Exams

 Midterm, Final

 
 

Assessment

IN-TERM STUDIES

NUMBER

PERCENTAGE

Midterm

1

10

Assignment

1

50

Total

 

60

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

 

40

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

60

Total

 

100

 

 

 

COURSE CATEGORY

Expertise/Field Courses

 

 

 

Course’s Contribution to Program

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

To have a good understanding of the basic concepts in tourism and hotel management

 

 

 

 

 x

 

2

To grasp and be aware of the regional, national and international dimensions of tourism and hotel management

 

 

 

 

 x

 

3

To achieve  a reasonable level of knowledge in the tourism and hospitality management on ethics, basic values, legislation  and principles

 

 

 

 x

 

 

4

To be aware of the specific dynamics of the service industry and learn the professional standards of perfection

 

 

 x

 

 

 

5

To have a conducive character for teamwork, be a problem solver as well as show leadership capabilities and an ability to establish contact with specialists in other areas of interest

 

 

 

 x

 

 

6

To be fluent in verbal communication and writing capacities in at least two foreign languages.

 

 

 

 

 x

 

7

Be able to adapt to varying cultures and languages  received from experienced professors equipped with  international experience in professional and academic backgrounds

 

 

 

 

 x

 

8

To have personal, humanitarian, technical, and behavioral capabilities.

 

 

 

 x

 

 

9

To have coordinating capacities in interdisciplinary applications (i.e administration commerce, representation, aviation, logistics, etc.)

 

 

 x

 

 

 

10

To be able to carry out qualitative and quantitative research methods in tourism and hospitality management for the completion of projects.

 

 

 

 x

 

 

11

To understand the tourism and hospitality industry from professional, academic, technical, intellectual and cultural points of view.

 

 

 

 

 x

 

12

To be able to evaluate concepts, ideas and data in the tourism sector with scientific methods, identify complicated problems and topics to analyze, and come up with solutions based on research and evidence.

 

 

 

 

 x

 

13

To  become an expert in one of the specialization areas of the tourism industry (i.e: congress and lodgings management, aviation management, gastronomy, social and humanitarian sciences)

 

 

 

 x

 

 

 
 

ECTS

Activities

Quantity

Duration 
(Hour)

Total 
Workload 
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

3

45

Hours for off-the-classroom study (Pre-study, practice)

20

2

40

Homework

1

30

30

Final examination

1

20

20

Total Work Load

 

 

145

Total Work Load / 25 (h)

 

 

5,8

ECTS Credit of the Course

 

 

6